Part One of the Content Wars Series

Part One of the Content Wars Series

As a culture I believe we are indulgently dependent on content. Content is growing across expanding channels like an arms race. A product marketer today is creating the product. However you identify yourself, there is a content war being waged over your interest. 

Welcome to the war. 

Bare Necessities of Marketing

Bare Necessities of Marketing

We're content creators in a content war, but that doesn't mean we should skip the foundations of marketing. It's the 4P Marketing Mix and the foundational pillars of marketing that keep us humming those bare necessities, those simple bare necessities of marketing...